In her speech at Finnish Food Congress in May, Annikka Hurme, CEO of Valio Group, Chairman of the Board of the Finnish Food and Drink Industries’ Federation, reminded that, despite the recent crises and turbulence, the focus of food industry must be on new growth.
The conditions for growth must be even more strongly secured.
“Because of these changes, having accurate information about market drivers, consumer needs, future scenarios and the direction of regulation and legislation is crucial for business success. Companies also need to be able to interpret this information,” said Annikka Hurme.
According to her, the future success and growth will be determined by three factors: innovation, predictable and far-sighted policies, and the sector’s attractiveness.
“Finland aims to increase its research and development spending to 4 per cent of GDP by 2030, doubling it from the current 2 per cent. Investment in research and development is vital, as it will bring the sector much-needed growth,” said Annikka Hurme.
Investment in R&D relative to turnover is higher in Finnish food industry than in any other EU Member State, whereas investment in machinery and new factories has been relatively lower.
“The Finnish food industry has the ability to innovate foods that meet consumer expectations, promote health and well-being and are also delicious and enjoyable. We have every opportunity to become a bigger food exporter relative to our size, as there is an increasing global demand for innovative food that is responsibly and sustainably produced,” said Annikka Hurme.
Annikka Hurme, CEO of Valio Group, Chairman of the Board of the Finnish Food and Drink Industries’ Federation